about George Howell
Cupping with George
Text: Jim Schulman, Photography: Abe Carmeli
To George Howell the buzzword “transparency” means more than open accounting. It means that every detail in the coffee’s usual journey from the bean to the cup has to be redesigned from the ground up. It means that all the flavor locked into the bean gets into the cup unobscured by flaws, with total clarity. The redesigns George is advocating are in many cases controversial. But nobody can argue that some of the finest coffees available today are coming from Terroir.