2009

The Most Important Drink of Your Day

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The Most Important Drink of Your Day

excerpt from Oliver Strand's top ten espresso places published by GQ.You like coffee. It makes you feel happy in the morning; it isn't illegal. And your relationship with it has evolved since the days when burnt library drip got you through finals. You're a macchiato man now. A devotee of the 4 p.m. barista-made espresso. You're practically Italian in your coffee-drinking habits. So why, every morning, do you pay $4.79 for a watery latte that was lovelessly made on a push-button machine that could be safely operated by a 4-year-old? One probably brewed with beans that were put through a grinder...

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Not the coffee?

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An internal memo from Starbucks about another new unbranded ("stealth" location) surfaced on the internet last night. It is very sad and quite revealing. Their assessment of themselves - a bit weak. We give them a lot of credit for elevating the awareness of specialty coffee. It is a shame they don't see the forest through the trees.Rubinfeld’s memo follows (in its entirety):To: All Starbucks PartnersDate: Wednesday, August 26, 2009Re: Message from Arthur Rubinfeld - Global Store Design UpdateDear Partners,With the recent announcement of our new global design strategy and the unveiling of our innovative concepts in Seattle and Paris,...

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7 Good Reasons To Drink Coffee

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7 Good Reasons To Drink Coffee

Do you have a caffeine-hater in your life? You know the type – they’re always telling you what’s bad for your health. Here’s a list of some good reasons to drink coffee. Memorize this list – so the next time you encounter your favorite coffee-hater you can pull out one of these babies. While you’re at it you can add the words “from a peer-reviewed scientific journal” — that’ll really get your pet coffee-hater frothing at the mouth.1. Cut the PainTwo cups of coffee can cut post-workout muscle pain by up to 48%. From the Journal of Pain, March 2007 .2. Increase your fiber...

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Power To The People

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Power To The People

By Sharon FestingerCOFFEE CLUB CITIZEN BEAN FOCUSES ON BEAN VARIETIES, TERRIOR. Bringing high quality selections to the general public at reasonable prices was one of the wine industry’s biggest achievements in the 20th century. Now, coffee lovers can get in on the action too with Citizen Bean, a $20 a month artisanal coffee club based in San Francisco that offers quality brew with character…and conscience. Club members receive a monthly pound of sustainable, artisan-roasted U.S. coffee that’s fair trade, shade grown or organic, if not all three. The socially responsible little bundle is also accompanied by hand-wrapped goodies and unique...

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doma doing it!

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doma doing it!

the art of roasting as seen through the eyes of doma roasting co.A great new website of theirs just launched at http://domacoffee.com Posted by beanat 9:43 AM

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