US: Wrigley tests out coffee gum popularity

Wm Wrigley has executed a limited launch for a coffee-flavoured chewing gum in the US called Doublemint Kona Crème.


The gum, on sale at 7-Eleven stores in the country, is retailing at GBP0.99 per 17-stick pack, according to the Chicago Sun Times.

The company's Wrigley's Coffee Gum has reportedly been a success since it was launched in China last year.


Wrigley is testing the water before a possible wider launch for Doublemint Kona Crème, but was unavailable for comment when contacted by just-food.

originally broadcasted 7 May 2006 source:

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